{"id":32573,"date":"2026-10-24T04:46:44","date_gmt":"2026-10-24T07:46:44","guid":{"rendered":"https:\/\/wp.mundoebook.cl\/?post_type=product&#038;p=32573"},"modified":"2026-11-01T13:25:03","modified_gmt":"2026-11-01T16:25:03","slug":"freud-en-madison-avenue","status":"publish","type":"product","link":"https:\/\/vertexebooks.com\/?product=freud-en-madison-avenue","title":{"rendered":"Freud en Madison Avenue"},"content":{"rendered":"<p>A mediados del siglo XX, muchos ejecutivos de marketing intentaron responder esta pregunta recurriendo a las teor\u00edas de Sigmund Freud. El psicoan\u00e1lisis freudiano se convirti\u00f3, as\u00ed, en la herramienta m\u00e1s poderosa del publicista, al prometer sondear el inconsciente de los compradores para tener acceso a los deseos ocultos tras las decisiones de compra. Centr\u00e1ndose en la fascinante vida de los brillantes hombres y mujeres que llevaron las teor\u00edas y las pr\u00e1cticas psicoanal\u00edticas desde Europa hasta Madison Avenue, Lawrence R. Samuel relata c\u00f3mo los publicistas transformaron la cultura estadounidense de la posguerra. Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, y el padre de la investigaci\u00f3n motivacional, el psic\u00f3logo austr\u00edaco Ernest Dichter, adaptaron t\u00e9cnicas sociol\u00f3gicas, antropol\u00f3gicas y psicol\u00f3gicas para orientar a sus clientes sobre la mejor manera de promover sus bienes de consumo. Algunas herramientas que introdujeron estos investigadores motivacionales, tales como los grupos de enfoque, todav\u00eda se utilizan en la actualidad.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lawrence R. Samuel<\/p>\n","protected":false},"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"product_brand":[23],"product_cat":[5808,5807,5806,15698],"product_tag":[5874,5857],"class_list":["post-32573","product","type-product","status-publish","product_brand-epub-paradise","product_cat-ebooks","product_cat-epub","product_cat-espanol","product_cat-lawrence-r-samuel","product_tag-ciencias-sociales","product_tag-psicologia","desktop-align-center","tablet-align-left","mobile-align-center","first","instock","taxable","shipping-taxable","purchasable","product-type-variable"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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